CAMP STARTS IN:
BECOMING A COACH IS ONE THING.
BUILDING A COACHING BUSINESS IS A WHOLE OTHER STORY.
Camp
Client-Ready
5 DAY VIRTUAL CHALLENGE FOR COACHES | JUNE 15-19
Walk in with the coaching skills. Walk out with the business behind them—offer defined, ideal client mapped, client experience designed, and a clear plan for actually signing them.
You’re certified. Now let’s make you bookable.
You did the work. You showed up, you learned the skills, and got certified.
And then you sat down to actually build the business and realized... nobody really taught you that part.
Maybe you got a module on "getting clients" or a worksheet about your ideal customer.
But there's a big difference between a lesson about what to do and the actual experience of sitting there with a dozen half-finished decisions, all of which feel urgent, and no clear sense of where to start.
So you've been figuring it out.
Googling.
Watching tutorials.
Asking in Facebook groups and getting seven different answers.
Starting things and stopping them.
And the longer it takes, the more it starts to feel like a you problem—like maybe you're missing something everyone else already knows.
You're not missing some juicy secret everyone else is in on.
You're just missing three specific things:
The order.
The tools.
And the people doing it alongside you.
From
Swirl
to
Sequence
There's a specific set of things every coaching business needs, and if you build them in the right order, each piece makes the next one easier.
But nobody handed you that map. So you've been building in whatever direction felt most urgent, which means some things are half-done, some things are built on a foundation that isn't solid yet, and there are probably a few things missing you haven't even thought of.
Camp Client-Ready gives you the map.
Five days, five focused themes, built in the right order.
By Friday, you'll walk out with:
A legitimate business behind you—the structure, tools, and pieces in place
An ideal client profile built on real research, not guesswork
A defined, named, packaged offer with a clear price and a clear outcome
A designed client experience that turns first impressions into easy yeses
A concrete plan for getting in front of the right people (and signing them)
Not five things on a to-do list.
Five things actually done.
Coaches I’ve worked with have signed first paid clients, launched sales pages that made 4-figure sales within 24 hours, and walked away feeling equipped, empowered, and way more confident.
HOW it WORKS
PICK YOUR ACTIVITY EACH DAY
Each day has a theme and a menu of activities to choose from so that you're not sitting through content you don't need or starting from a checklist that doesn't fit your situation.
But you’re not being tossed into a giant resource library and told to “follow your intuition” (which, respectfully, is how half these business foundations get weird in the first place). You’ll have a clear theme each day, a short menu of options, and guidance on which activity makes the most sense based on where you are.
01
BUILD ALONGSIDE OTHER COACHES
You'll have a community building right alongside you: sharing wins, asking questions, and getting unstuck together. I'll be in there all week too, answering questions and keeping things moving. We’ll then close out the week with the Campfire Call, a live wrap-up where we’ll celebrate what we built, talk through any sticking points, and map your next steps.
02
WALK OUT WITH SOMETHING BUILT
Camp is structured around doing, not learning. You're not collecting information, you’re building a solid foundation for your business in just 5 days.
03
This is for you if...
you finished your coaching certification and thought "okay... now what?"
or you've been certified for a while but your business is held together by random docs, mental notes, and "I'll figure that out later"s
other coaches in your cohort are already taking clients and you're not sure how they figured it out so much faster.
you've watched the videos, saved the posts, screenshotted the tutorials... and you're still in the same place you were three months ago
you'd love to start telling people you're open for clients but something keeps stopping you
WELCOME TO
Camp
Client-Ready
The best week of summer for coaches who are tired of winging it.
Camp Client-Ready is a 5-day virtual challenge where you build—not learn about, not plan for, actually build—the five foundational pieces every coaching business needs to start signing clients.
Daily Schedule
The Business
DAY ONE
Before anyone hires you, there are a few pieces that need to exist behind the scenes: the structure, tools, and decisions that make this feel like an actual business.
Today, you'll run through the Foundations Checklist: every piece your business needs to have in place to function legitimately and professionally. You'll knock out what's missing, audit what you've already got, and tighten up anything that isn't quite right.
You'll walk away with: A real business structure underneath you—and the confidence that nothing critical has slipped through the cracks.
The Client
DAY TWO
You've heard you need to "get specific about your ideal client" a thousand times. But knowing she drinks pumpkin spice lattes isn’t going to help you sell anything.
Today, you'll go deeper—into their actual problems, real fears, the desires they don’t say out loud, and the thoughts running through their head when they’re lying awake at 11 pm wondering if anything is ever going to change. The kind of insight that makes your offers feel like they were built specifically for them—because they were.
You'll walk away with: An ideal client profile rich enough that writing offers, messaging, and content for this person becomes the easiest part of your week.
The Offer
DAY THREE
You probably already have an idea of what you want to sell—maybe a 12-week coaching package, maybe a group program, maybe something else. But there's a big difference between having an offer and having a high-converting one.
Today, you'll build the version that sells: priced with intention, packaged in a way that feels like a clear yes, and described in language that lands without you having to be a copywriting expert.
You'll walk away with: A defined, named, packaged offer you can confidently put in front of the right person.
The Experience
DAY FOUR
The client experience doesn't start at onboarding. It starts the moment someone first hears about you—through a referral, a podcast, a search, a post, whatever. Every touchpoint between that first impression and her final session is part of the experience you're delivering.
Today, you'll map the whole journey: what happens when someone discovers you, how they inquire, what onboarding looks like, how the engagement flows, and how it ends. Not the version you've stitched together by accident—the version you intentionally designed.
You'll walk away with: A documented client experience you can deliver consistently… and that makes people want to refer you.
The Plan
DAY FIVE
You've spent four days building. Today is about putting it to work for you.
Using everything you developed about your ideal client, you'll craft a marketing plan that's actually doable for you—rooted in where your audience already spends their time, designed around how you like to show up, and focused on the moves most likely to convert. Not "be everywhere all at once” or simply “be consistent”. A specific plan, tailored to you and your ideal client.
You'll walk away with: A clear marketing strategy you can start executing on Monday, plus the Campfire Call to close out the week and celebrate what you built.
PLUS
Campfire Call
We're closing out camp with a bang on a live call together on Friday morning (replay included if you can't make it live).
This is the part where we celebrate the week, share what surprised us, and turn the energy of finishing into momentum for what comes next. You'll also have the chance to grab a hot seat with me for live coaching.
You'll leave the call with momentum, real direction for what to do on Monday, and the very satisfying feeling of having actually done the thing.
PICK YOUR PASS
Let’s Get You Bookable By Friday:
STANDARD PASS
Everything you need to go from certified to client-ready by Friday.
5 days of structured content with a menu of activities to choose from each day
5 real deliverables built and ready to use
A community of coaches building alongside you
The Campfire Call on Friday, June 19 with live hot seat coaching (replay available)
30 days of access to everything
Chance to win a free month of private coaching with me
$27
BUNK UPGRADE
Your camp ticket gives you the framework, the structure, and the accountability. The Bunk Upgrade gets you me.
5 days of structured content with a menu of activities to choose from each day
5 real deliverables built and ready to use
A community of coaches building alongside you
The Campfire Call on Friday, June 19 with live hot seat coaching (replay available)
30 days of access to everything
Chance to win a free month of private coaching with me
PLUS:
Submit any 3 deliverables from the week for personalized written feedback from me—what's working, what I'd change, and what I'd do if it were my business
+$97
Why This Works
Coach-specific strategy
Every activity is designed around the way coaching businesses actually attract, sell, onboard, and support clients.
Expert-built framework
I’m not guessing at what new coaches need. I build the offers, websites, workflows, and client experiences behind successful coaching businesses.
Right-order implementation
The right sequence matters. Each day builds on the one before it, so every decision makes the next one easier.
Tangible daily outcomes
Every day ends with something concrete: a decision, document, workflow, profile, offer, or plan you can take into your business immediately.
JOIN RISK-FREE
Scout's Honor Guarantee
I built Camp Client-Ready to help you actually make progress, not just add another “someday I’ll get to this” resource in your Google Drive. Because this isn’t a passive training you half-watch while folding laundry and then forget it exists. It’s a tiny but mighty business-building sprint where you’ll create something tangible each day.
And I’m so confident you’ll feel that difference quickly that I’m making this simple:
Go through Days 1 and 2. Do the work. See how it feels.
If you’re not happy with your camp experience, email me before midnight on Day 2 and I’ll refund you in full. No questions asked.
Because by then, you’ll know.
You’ll know whether this is helping you define your offer, who it’s for, and what needs to exist before you start inviting people in.
You’ll know whether you’re putting real pieces of your business in place instead of just consuming more advice about what you “should” be doing.
And you’ll know whether Camp Client-Ready feels like the kind of thing that can actually take you from certified to genuinely ready to take on clients.
And honestly? I’m betting you’ll be really glad you came to camp.
MEET YOUR COUNSELOR
Hi, I'm Marci
I'm a former lawyer-turned-business coach who now builds coaching businesses for a living.
I work directly with newly certified and early-stage coaches to build the strategy, structure, and systems behind their work. Websites, email marketing, payment processors, automations, sales pages—the whole back end.
And the results have been pretty satisfying:
Coaches signing their first paid client during the project
Sales pages going live and making 4-figure sales within 24 hours
Coaches walking away "equipped, empowered, and way more confident"
I've also watched enough coaches get stuck on the same handful of foundational pieces and decisions to know exactly where the gaps are.
Camp Client-Ready is built on all of it.
Also: I'm a sarcastic grammar snob who'd rather analyze a problem than let it go unsolved, who hoards cookbooks she'll never actually use, and who thinks Friends is the best show ever made (and before you ask, they were on a break... but he still shouldn’t have done it).
LOVE NOTES FROM CLIENTS
"It gave me the accountability I needed to make decisions and bring ideas into reality!! That is priceless!!"
Monica
"I feel equipped, and empowered and way more confident and prepared to take the next steps in my business."
Anne
"You made my business ideas/dreams a reality, and made me feel that I can do this, and that it is achievable and not too overwhelming."
Lucy
"I didn't even know where to start! This has definitely been one of the best investments I have made in my business to-date."
Emily
Q&A
Ha, eww no 😝 Camp Client-Ready is a 5-day virtual challenge—everything happens online, from wherever you are.
The "camp" piece is about the structure: a counselor (me), a group going through it together, daily activities, prizes, and a Campfire Call to close out the week. No bunks. No bug spray. And no questionable cafeteria food.
This is a 5-day virtual challenge. Each day has a theme and a menu of activities. You pick the one that's most relevant to where you are right now.
That way, you're not sitting through content you don't need—you're picking the activity that fills an actual gap. And every day produces something real: a document, a decision, a workflow, or a piece of your business finally set up.
By Friday, you’ll be Client-Ready.
A laptop, internet access, and a willingness to make a few decisions you’ve probably been putting off. A few of the Day 1 setup items involve tools that have a small monthly cost—professional email, scheduling, that kind of thing—but I’ll walk you through what your business actually needs.
Both actually—the daily activities are designed for you to complete on your own schedule, so you don’t have to be online at a specific time every day. Then, on Friday, there will be a live Campfire Call with hot seat coaching and live Q&A. If you can't make it live, you'll get the recording.
Plan for 1–3 hours. Some days will be faster, especially if you're further along. Some will take longer if you're starting from scratch. The goal here is real work, not busywork—so the time you put in is directly tied to what you walk away with.
You have 30 days of access to everything, including the Campfire Call recording. So if Tuesday gets away from you because life is being rude, you have time to catch up. Camp is set up as a 5-day challenge because momentum matters, and so does doing this alongside other people who are in it with you.
The 30-day access window is intentional, though. This isn’t meant to become another resource library you save for later; it's a build week. The goal here is to leave with a finished foundation, not a folder of materials you'll get to “someday”.
Sure—but with love, you've had access to both of those for a while now, and you're still here. What Camp gives you is a proven sequence built specifically for coaching businesses, templates to speed things up, and a group of people crossing the finish line with you.
The information isn't the hard part. The doing is. And that's exactly what Camp is designed to support you with.
Yes! One participant will win a free month of private business coaching with me. To be eligible, complete each day's activity and submit your work by end of day Sunday, June 21st(so you have the weekend to catch up if you need to).
I've helped coaches at every stage build real foundations for their businesses, and I know what happens when someone shows up and does the work. That said, if you join and decide it's not for you, email me before midnight on Day 2 and I'll refund you in full, no questions asked.
THERE'S A CHAIR AROUND THE CAMPFIRE
WITH YOUR NAME ON IT...
This is the week you go from certified to client-ready.
A strong foundation, a defined offer, an ideal client you understand, a client experience worth referring, and a plan to put it all in front of the right people.
Done by Friday.
STARTS JUNE 15
We make every effort to ensure that we accurately represent the educational value our programs provide. As with any other educational program or consulting service, individual results will vary based on capacity, skills, financial condition, education, motivation, experience, changes in the market, and other factors, and we therefore cannot guarantee that you will earn any money by implementing the tools and techniques provided in our Products.